Ten Tips for Evaluating a Home Builder Website

Posted on September 20, 2017 in Uncategorized

When researching potential new home builders to hire, you need to rely on quality, professionalism, customer service and relevance to your wants and budget. Because most new home searches begin online, evaluating a home builder’s website is crucial to deciding whether or not the home builder deserves to be contacted. If you want to purchase a house, this helpful article offers home buying information and ten tips for evaluating a home builder website.

Because the website of New Home Builder Orleans Homes exemplifies many features indicative of a quality homebuilder website, it was used as a model for what a potential new home buyer should look for in a new house builder website.

House & Floor Plans

When you are considering the purchase of a new home – maybe the biggest purchase you will ever make – you need to know the house is what you want, inside and out. To save potential home buyers time, some homebuilder websites let visitors preview new home plans online. A typical home builder will offer several floor and house plans and a home builder whose website boasts interactive floor plans suggests both technical savvy and awareness of what site visitors want of a residential home builder.

Printable Brochures

Just as the availability of house and floor plans show an awareness of what those in the market for a new home want, the ability to print plans and brochures reinforces that awareness. If you print a plan, you have something tangible to use for reference and to use if you choose to tour new model homes.

Words, Pictures & Interactivity

A picture is worth a thousand words, or so the saying goes, but different people gather information in different ways. Some people are visual, others interactive while still more prefer to read to gather information. A home builder website should be equally open to these various ways of gathering information. And for those visual site visitors, if the pictures are of decent quality, it likely means the home builder invests in quality in other aspects of their business. One additional note on the pictures that appear on homebuilder websites: if the picture doesn’t show the actual home interior or exterior – shows instead a flower vase, say – it may mean the homebuilder is hiding something.

Usability & Navigation

For government and government contractor websites, the site must be accessible to persons with disabilities. Websites not obligated to this level of accessibility – but that are accessible nevertheless – are indicative of a company sympathetic to the needs of all potential site visitors. This is good, naturally, but accessible and usable websites also lead to a more rewarding site visit. In short, an open, easy-to-navigate website likely means open, easy-to-navigate homes.
Solid site navigation suggests, in addition, an awareness of how visitors will move throughout the website and a desire to make this process as intuitive as possible. A thoughtfully designed website means a thoughtfully designed home so look for sites that are both usable and accessible.

Interactive maps

To find a home, you need to know where it is. Maps, obviously, make the search for a new home easier. Furthermore, an interactive map – one where you can simply click on a location to view homes available in that area – makes the home search that much easier. When a website gives you multiple tools to find a new home for sale, it reinforces the notion that the homebuilder wants to make the search for a new home or new home development easier.

Easy-to-Find Content

Visitors to a homebuilder website may be looking for several unique types of information: new homes, home plans, home locations, financing information, company history, employment information, and home care tips. The content sought by a visitor should be easy to locate in a few simple clicks. Site maps, search fields, information architecture – these all help the visitor through the site. Again, an easily-navigable site suggests the homebuilder knows how to build well.

Search by Various Factors

A visitor in search of a single family home for sale, for example, may be seeking unique features. It so follows that a website should allow visitors to search by various factors such as location, neighborhood, price range, number of rooms, amenities, etc. There are many types of people in the market to buy a new home and a homebuilder should offer information to a variety of individuals. Even a luxury home builder builds a variety of models and a site that lets you search for factors pertinent to your home search suggests the company may be one worth further investigation.

Site Speaks to your Wants and Needs

Just as a site should allow for you to search according to your unique new home needs, a site should also speak to your new home wish list. If you are a first time homebuyer looking to buy a new house, evaluate the site content to see if they speak to needs similar to yours. If the site does not – there is no need to contact the home builder.

Links

A link is a vote for a website because, if there is a link to the site, the linking website owner decided the site content was worth referencing. So check to see if the site is linked to because links are essentially votes of confidence.

Financial Information

It is often said that the decision to purchase a house is one of the biggest most people will ever make. Most people have to think very carefully about investing in a new home, and how to finance it. Even if you have your own plans for financing a new home purchase, look for homebuilder websites that offer financing and mortgage information. It demonstrates a familiarity with the financing process and the ability of the company to give you good, reliable information. Some sites even offer a mortgage calculator [http://www.orleanshomes.com/buy/calc.cfm target=] – a very helpful tool to use during a new home search.

If you evaluate home builder websites based on these factors, you are better prepared to decide which new home builders to contact. One final note. If you like a home builder website, look for interest list forms or forms to request additional information. Filling out these forms not only ensures you are only provided relevant information, they will likely automatically qualify you for special offers, discounts and VIP openings. If you like what you see, fill out the interest list.

* You may republish this article provided you retain the active hyperlinks. Copyright 2006, Robert O’Shaughnessy.

Custom Home Builder Website SEO and Possibilities for Web Interaction Before Construction Starts

Posted on September 19, 2017 in Uncategorized

Custom home builders utilize personalized and customizable building plans to construct residential and business properties according to the needs and ideas of their clients who equally participate in the creation and design of these homes. Their projects include multiple sizes and architectural form solutions to create a building that can will incorporate personal requests or input of people who are intended users of these homes in the future, when they are built and ready to be inhabited. Some people tend to think that custom builders only deal with large projects involving luxury homes or expensive mansions, in reality, today’s custom construction companies offer a variety of small-scale projects and provide free form design and expert information suitable for all kinds of construction plans and budget considerations. These custom form building companies also create demand for smaller markets and small-scale client base which will form a foundation of high quality and low cost solution in virtually any climate or geographic area.

From this perspective, the importance of professional web advertisement using search engine optimization techniques for the website is obvious when custom home builders look for ways to expand and promote their business of custom design and site construction and position themselves on the local market ahead or even free of competition.

The advantages of using HTML-based and keyword link interface to generate considerable traffic to the contractor’s website are in that the company can describe what they do and how they do custom construction based on resources and people they have and familiarize interested individuals with the scope and magnitude of construction projects they can perform. When potential client enters keywords or phrases online that determine what kind of information the client is looking for on the website, the builder’s company’s site will provide a link to the exact answer to the needs of people building their new home or renovating existing premises.

Depending on local area and neighbourhoods, the website based advertisement using SEO for Google and other popular online engines and creating interface for potential buyers to look into options of customizing their planned construction activities, creates opportunities for commercial companies to find work in the area that is designed with consumer in mind. This online advertising model allows flexible work planning and very versatile relationship with potential client because the keyword search for the website connects contractor and buyer by means of predetermined conditions and incorporation of client’s voice from very early stages of site design and construction makes custom solutions truly customized with communication and website search process for thousands of plans and drawing for the contractor, client and local community.

This type of creative online marketing which encompasses all angles of technical knowledge is very different from the rigid and all-in-one non-web approach that other methods of advertisement and leads generation might have. By constantly tuning and adjusting content details of the project agreement, commercial building companies become able to turn their service into a completely new and exciting website hosting idea.

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Finding the Ideal Home Builder – 5 Tips for Success

Posted on September 18, 2017 in Uncategorized

As the real estate market cools, individuals and families considering buying a new home must evaluate many factors. Every search of homes for sale has common elements: location, proximity to good schools and employment, area attractions and distance to family and friends. Some evaluating the market may wish for an older home while others who want to buy a new house prefer the modern amenities common to most new homes offered by various new home builders.

It is a buyer’s market and every new home builder is competing for a shrinking pool of customers. Every home buyer is unique yet each will come across dozens of names when researching the homebuilder industry. The competition is fierce and home builders are outdoing each other with incentives and freebies all designed to bring new home buyers into the sales office. The potential new home buyer is advised to look underneath the noisy sales pitches and marketing efforts and evaluate new home builders based on competence, relevance to individual needs and reputation.

This article will offer 5 tips for success for finding the ideal home builder.

1. Solicit Referrals from Family and Friends
Your friends and family know you best. If they have bought a new home from a homebuilder, ask them how they found the home builder and who they recommend (and indeed, who they would avoid). If you have been inside their home, ask yourself if you like it and ask them if they are having problems. Remember, a referral from friends and family is more valuable than one from a stranger – or a marketing pitch.

2. Research Area Home Builders
87% of future home buyers begin their search online for the simple reason that, because a new home purchase is the biggest purchase of a lifetime, it is best to know your options. But there are a lot of new home builders out there. In busy markets like North Carolina, there are literally dozens all competing for business. Visit their websites. If they invest in a good website with valuable information, it shows they care about demonstrating professionalism and integrity. If they speak to your needs (upmarket, first time home buyer, large family, etc.), it suggests they have worked with people like you. If a website is all glitz and little substance, do not call. If the site has valuable information, interactive floor plans, new house plans, sample photos and the functionality to print plans and brochures, this demonstrates competence. So if you like the site – and like the information it contains – sign up for information. You may be given special promotions and will be the first to hear of new offerings.

3. Research the Experience of Previous Customers
It is extremely unlikely that you will be the first person to buy a home from a prospective homebuilder. Because the internet offers such a diversity of voices and opinions, if you do not know anyone who has worked with a considered homebuilder before, see what the online community has to say about the home builder. Some homebuilders have inspired such contempt that websites exist to showcase reasons to avoid them while others have created incredible loyalty. A little research may save you hours of pain and thousands of dollars.

4. Tour Model Homes and Ask Questions
When a home builder unveils a community of new homes for sale, there will be a model home open for public tours. Take one. Some “tip of the iceberg” questions to ask include: How often will access to the new home be given during building; Are there any fees required that need to be paid upon closing; How many times has a given plan been built; Is there a premium on the home site; What will be built on adjoining properties; What are area zoning laws; and How is code-compliance guaranteed?

5. Read the Paperwork
The new home purchase is a major decision so take the time to read all documents thoroughly. If something is unclear, ask questions. Everybody says “read the fine print” but in this case, perhaps more than any other, this is crucial.

* You may republish this article provided you retain the active hyperlinks below. Copyright 2006, Robert O’Shaughnessy.

* Written on behalf of New Home Builder Orleans Homes

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